Southwest Autism Research And Resource Center Wins “BIG YAM to the Rescue” Pro Bono Campaign Contest

June 7, 2016

BIG YAM, The Parsons Agency to Deliver Integrated Marketing Campaign to Valley Nonprofit

SCOTTSDALE, Ariz. (April 28, 2016) – BIG YAM, The Parsons Agency has announced Southwest Autism Research And Resource Center (SARRC) as the winner of its “BIG YAM to the Rescue” campaign. The nonprofit organization, which provides hope and services to vulnerable children and families, will receive custom-tailored traditional and digital marketing support. The full service, Scottsdale-based agency will work directly with the SARRC team to develop a needs based, data-driven campaign to further the goals of the nonprofit.

Three finalists – Child Crisis Arizona, YWCA and SARRC – were selected from many Valley nonprofits that submitted for consideration. The selection process then moved to a public voting component where finalists were able to encourage supporters to vote for their organization. Thousands of voters participated in selecting a winner, and SARRC came out on top. The agency is proud that the success of the campaign will contribute to the awareness of not only the winner, but for the other two finalists as well.

“We want to congratulate SARRC on winning ‘BIG YAM to the Rescue.’ The support they received is a testament to the impact they have on our community,” said Marianne Curran, CEO of BIG YAM, The Parsons Agency. “Now our team will go to work to develop a powerful, results-oriented campaign for a very deserving organization.”

SARRC is dedicated to autism research, education, evidence-based treatment and community outreach. It is the only autism organization in the world that provides a lifetime of services while conducting cutting edge research.

“We are looking forward to working with the talent and resources of BIG YAM, and I would like to thank them on behalf of our families and those we serve,” said SARRC President and CEO, Daniel Openden. “It is wonderful that the agency created this campaign to contribute to Valley nonprofits in a unique and impactful way. We are honored to be the winner, I am very appreciative of all the votes we received from supporters throughout this process.”

About BIG YAM, The Parsons Agency
BIG YAM, The Parsons Agency, a YAM Worldwide business, is a full-service advertising, marketing and production company based in Scottsdale, Arizona. BIG YAM provides a fully integrated experience, from branding, traditional creative, digital media and website development to production and video capabilities, public relations and more.

BIG YAM, The Parsons Agency is one of YAM Worldwide’s core businesses. Others include: Harley-Davidson of Scottsdale, GO AZ Motorcycles, Spooky Fast Custom Finishing, Southern Thunder Harley-Davidson and alternate retail outlets Graceland Harley-Davidson and Blues City Harley-Davidson, Scottsdale National Golf Club, YAM Capital, YAM Properties, Parsons Xtreme Golf (PXG), SNEAKY BIG Studios and The Bob & Renee Parsons Foundation.

Media Contact: Diane Smith | BIG YAM, The Parsons Agency | | 480-998-3154

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