We can provide a detailed analysis of your brand in its current state: its strengths, weaknesses, perceptions, and opportunity areas. This process includes conducting employee, customer and stakeholder interviews, a competitive analysis and demographic studies. We then deliver our findings, insights and recommendations that set the platform for your brand promise, mission and vision, building your brand and keeping your future messaging in line with your business goals.
Our state-of-the-art focus group facility includes a conference room that seats 25 and an adjacent viewing room that seats 10. Sessions can be recorded with video and audio, or live streamed. Whether you need assistance coordinating moderators for your session, or if you simply require the use of our meeting rooms using your own moderators, we can help.
Intercept interviews are focused surveys that capture data with customers while they are in their element. Our team develops questionnaires that give us insights into purchase decisions, customer experience, and their desires and needs. These quick, impromptu interviews give unfiltered access to the customer mindset and can augment your current data set to help optimize your brand experience for the people you want to reach.
Brand surveys help you understand how your brand is perceived by current and prospective customers, employees, and the general public. Surveys can measure brand awareness, loyalty and recall, shopping habits and media consumption, demographics and more. We can conduct surveys via direct mail, e-mail, phone, or online, depending on your needs.