Every brand should have a crisis communication plan that can be quickly accessed and implemented during a crisis situation. These efforts can immediately minimize negative brand messaging and feedback through swift response and transparency.
As one of today’s most effective marketing strategies, influencer outreach involves identifying trusted and influential individuals with an engaged audience, and persuading them to promote your brand. Whether they send a tweet, create a video or wear a t-shirt endorsing your brand, it can quickly increase your brand awareness and sales.
Media relations refers to a relationship that organizations develop over time with journalists. The organization works with the media to inform the public about an organization’s mission, policies and practices in a consistent and credible manner, helping to maximize positive media coverage.
Everyone can benefit from media training, which helps individuals learn to effectively and confidently communicate with reporters, journalists and other media members during interviews and press conferences.
Planning & Strategy
This involves setting our strategy and objectives to formulate a clear, comprehensive public relations plan that will help your business achieve optimum results and coverage in the media while leveraging your brand positioning.
Once we have created a comprehensive PR plan tailored to your specific needs and goals, we will activate that plan and manage the brand voice via a range of communications.
We will diligently manage and monitor online brand engagement metrics of your business through key messaging efforts, social media and review sites, to ensure brand consistency and swift response.
Satellite Media Training
At BIG YAM, we can conduct multiple broadcast media interviews with news stations across the country, all from a single location. Our partnership with our in-house production studio, SNEAKY BIG, allows for easy execution of SMT projects as well as live press conferences.