PXG was developed with one goal in mind: To create the best-performing golf equipment on the planet, without regard to cost. Their ceaseless determination has led to over 60 patents and revolutionary innovations in technology, producing clubs that look, feel and play like nothing else on the market.
PXG is obsessed with one thing and one thing only: Making golf clubs that perform.
PXG has an amazing story to tell and this site allows golf enthusiasts and equipment junkies to dive deep into the technology and engineering behind these revolutionary golf clubs.
Those who viewed the putters at pxg.com were retargeted on other sites with banners encouraging them to improve their short game in one click—a campaign that has provided an ROI of over 400 percent.
Product, Tour Pro and Lifestyle Photography
The PXG brand is defined visually with beautiful studio and environmental photography, shot in black and white to reveal the strength and character of the Tour players. The look parallels the unique characteristics of the product, separating it from the competition.
PXG’s target audience is highly engaged with the brand across all social media platforms. Each channel provides glimpses from behind the scenes, engineering nuggets, weekend tee times of PXG Tour pros and more, broadening the brand’s reach.
Leading up to the announcement of the expanded 2016 Tour Pro lineup, PXG’s social platforms engaged in a weeklong buzz campaign. Building off of many of the internet rumors and piquing the curiosity of fans and media outlets around the world, PXG obfuscated photos of each new player and posted them online. We challenged the audience to name the players, with a call-to-action to subscribe to the PXG newsletter and be one of the first to find out who had made the switch to PXG.
Newsletters and Emails
PXG keeps their audience engaged and informed with routinely direct communications—on everything from new player signings to new product announcements and special events.
PXG founder and CEO Bob Parsons sits down to tell the story of how the brand got started.
Simple, elegant, strong and unique. The PXG logo carries on the salute of Bob Parsons and his service in the U.S. Marine Corps. From the story behind their club naming and numbering systems to this iconic mark, PXG supports all those who have served.