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CLIENT: PXG

DELIVERABLE: Brand Launch

Same game. Different league.

American entrepreneur and GoDaddy® founder Bob Parsons is a self-proclaimed golf nut. After spending hundreds of thousands each year on golf equipment, only to be disappointed by the results, he decided to start his own golf club company in 2014. Breaking into a saturated market was no easy task, but he hired two top club designers and gave them an unlimited budget to create golf clubs without compromise. PXG hit the ground running, and the results can be summed up by their tagline: Nobody makes golf clubs the way we do. Period.®

The Work

Brand Story Video
Logo
Typography
Print
TV Commercial
Player Photography
Lifestyle Photography
Product Photography
How to Video Series