#1 Player Makes Bold Move to the Best Clubs.
Each time PXG signs a new PGA or LPGA Tour player, a collection of assets is required for the website and various communications pieces. The announcement of Lydia Ko as PXG’s newest player was a big deal as she was joining PXG as the #1 LPGA player on tour. Lydia Ko made her mark when she switched to PXG clubs. Not just on her own career, but on the game of golf itself. The news of a #1 player switching to a club manufacturer that was virtually unheard of four years prior was big news. Because of our Scottsdale advertising agency‘s efforts, this became the theme for the teaser and mini campaign for her announcement.