Launching in a hot market.
In 2014, PXG disrupted the golf club industry with the launch of the 0311 Irons, becoming synonymous with groundbreaking technology and a limitless budget for research and product development. Next up? Creating a collection of drivers, fairway woods and hybrids to rival an already saturated market of heavy hitters. Inspired by American muscle cars, the GEN2 Woods incorporated “Hot Rod Technology”with a carbon fiber crown and enhanced aerodynamic design, creating metalwoods that deliver unparalleled distance, accuracy and performance. Our Scottsdale advertising agency created the campaign, which aligned the clubs with the speed, power and aggressive looks of a hot rod, encouraging consumers to accelerate their game with adrenaline-pumping visuals that paired golf with the auto racing world.