Simplifying the Journey.
As the nation’s largest RV rental firm, Cruise America has over 132 locations in 33 U.S. states and five Canadian provinces. Due to their size and dual-country coverage, they also had four websites: Cruise America’s website and mobile site, along with Cruise Canada’s website and mobile site. They were looking for a streamlined approach that integrated their reservation system, sales inventory and rental locations into one seamless website. Starting by developing a customer journey map, our Scottsdale advertising agency filled content gaps that simplified the process for the customer and made it a breeze to reserve an RV. In fact, shortly after the new website launched, Cruise America’s online bookings exceeded their phone bookings for the first time ever.