Their tomorrow starts today
The Arizona Commission for Postsecondary Education (ACPE) aimed to expand access and increase successes in postsecondary education for Arizonans. They wanted to educate parents of young children about the AZ 529 College Savings Plan – an easy, flexible and tax-advantaged way to save for college – so they reached out to BIG YAM.
BIG YAM’s digital, PR and creative teams worked together to create Facebook ads that encouraged parents to visit ACPE’s website to download a coloring contest planner for their kids. The campaign drew three times the visitors of an average Facebook campaign, and also helped drive additional page likes for brand retention and future engagement opportunities.