Cruise America is the leading provider of RV rentals in North America, with more than 132 locations in the U.S. and Canada. In their 45+ years of experience, they’ve mastered the RV rental process, but needed an equally user-friendly website with a fresh new look to show their customers just how simple it is to rent an RV.
BIG YAM delivered a streamlined, responsive website to reinvigorate their well-established brand and help walk visitors through the RV rental process.
Results (Three weeks post launch)
- Organic traffic was successfully preserved and improved during migration
- Dozens of keywords moved from position 3 to position 1 in Google
- Organic users in U.S. up 69.6% YOY
- Organic users up 73.8% YOY because of successful redirects from CruiseCanada.com
- Google organic users up 101.9% YOY
- Four web properties streamlined into one
- Easy to use CMS for quick updates
“From planning to launch and everything in between, BIG YAM partnered with us to ensure a successful site launch. We’re proud of what we’ve accomplished, and the new site has been well-received by our team and more importantly, our customers.”