Usability Testing (UX/UI)
Testing to determine the extent to which a software product is understandable, easy to use, appeals to consumers and matches the company’s business objectives.
Advertising Evaluation & Tracking
Analyzing advertising effectiveness in-market to monitor a brand’s performance via awareness, attitude, competition and product trial.
New Product or Product Line Testing
Using discussions and presentations to evaluate the need for or effectiveness of a new product, covering weaknesses in the current market to product communications, pricing and reviews.
Customer Experience Testing
Evaluating a company’s product, service or product experience to understand if it meets the intended needs of the customer.
Brand Awareness Testing & Tracking
Measuring the overall awareness of a specific brand, analyzing its benefits, personality and category, along with perceptions and attitudes concerning brand recall.
Evaluating a consumer’s response to a product, ad campaign, brand identity or service idea prior to its design and launch into the marketplace.
Commercial/TV Show Screening & Testing
Preview screenings prior to general release to gauge audience reaction and reception via questionnaires, scoring systems and discussions.
Taste Panel Testing
Sensory evaluation and analysis to produce productive feedback on taste, smell, touch and presentation of food and beverages.