Focus Groups

Communicating with the most effective creative strategy requires having insight about your audience. BIG YAM is committed to helping you find this insight, to the extent that we have created a state-of-the-art focus group facility.

These amenities are available to both our clients and outside companies. Whether you need assistance coordinating moderators with a focus group session at our facilities, or if you simply require the use of our top-notch meeting rooms using your own moderators, we can help.

Call to Reserve 480.410.6000

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Research Opportunities

Usability Testing (UX/UI)

Testing to determine the extent to which a software product is understandable, easy to use, appeals to consumers and matches the company’s business objectives.

Advertising Evaluation & Tracking

Analyzing advertising effectiveness in-market to monitor a brand’s performance via awareness, attitude, competition and product trial.

New Product or Product Line Testing

Using discussions and presentations to evaluate the need for or effectiveness of a new product, covering weaknesses in the current market to product communications, pricing and reviews.

Customer Experience Testing

Evaluating a company’s product, service or product experience to understand if it meets the intended needs of the customer.

Brand Awareness Testing & Tracking

Measuring the overall awareness of a specific brand, analyzing its benefits, personality and category, along with perceptions and attitudes concerning brand recall.

Concept Testing

Evaluating a consumer’s response to a product, ad campaign, brand identity or service idea prior to its design and launch into the marketplace.

Commercial/TV Show Screening & Testing

Preview screenings prior to general release to gauge audience reaction and reception via questionnaires, scoring systems and discussions.

Taste Panel Testing

Sensory evaluation and analysis to produce productive feedback on taste, smell, touch and presentation of food and beverages.

Viewing room for focus groups


  • The focus group room seats up to 25 and can be reconfigured for smaller groups and one-on-one sessions.
  • Client viewing/control room with one-way mirror seating 10.
  • Three ceiling-retractable microphones for a total of seven microphone sources for recording audio in the room.
  • Five cameras strategically spaced throughout the room with remote Pan, Tilt, Zoom, and Focus control.
  • Four receivers with earpieces for client audio monitoring.
  • Wireless in-ear monitoring system allows for secure communication from client to moderator.
  • Video and audio control system with four-camera simultaneous recording via a NewTek Tricaster 8000.
  • Two 49″ monitors for real-time client viewing.
  • 96″ 4K monitor in main room with HDMI, studio and dedicated computer connections.
  • Live streaming capabilities.
Cafe and lounge area


  • Service kitchen (not including a stove/oven).
  • Comfortable lounge area.
  • Secure entrance and front desk.
  • Large cafe/lounge seating up to 25.

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