Top Digital Marketing Tools in 2019

With the digital landscape constantly changing, we as marketers must maintain a pulse on the essential digital marketing tools needed to elevate our clients to the next level. Clients depend on us to ingest, research, analyze and put together “real” metrics to show what is and isn’t working. Here are a few of our top advertising tools and topics in 2019 that you should be aware of.

Mobile-First Indexing

Up until recently, a company’s desktop version of their website was considered primary with its mobile site treated as an alternative version. Because of this, desktop sites would be prioritized by Search Engine Optimization (SEO) and considered to be the most robust version of the website. Brands then provided the mobile version with lighter content and infrastructure. But this isn’t the case anymore.

After a year and half of experimentation and testing, Google began rolling out mobile-first indexing in which a company will predominately use the mobile version of its site’s content for indexing and ranking. This is largely due to most users now accessing Google via a mobile device. So, what does this mean for most brands? Well, the good news is that Google is still in its early stages of testing and is only gradually rolling out to websites they consider “ready’ enough for this change to have minimal impact.

If your website is responsive or identical in its desktop and mobile platforms, you may not have to do anything! But even with a totally responsive site, you will want to make sure things like mobile page speed and load time are prioritized. Still unsure? Click here to learn more about mobile-first indexing.

Google Visualization API

As APIs and cloud tools become ubiquitous and we have more access than ever to the data that can and should drive strategic and tactical decision making, picking and choosing the correct tools and mining the most important and actionable data has become mandatory.

Here at BIG YAM, we have found success using the APIs available from most platforms in 2019 and combining them with cloud data services like Amazon or hosted Google Sheets. These tools collectively help us to import large amounts of data from multiple sources and then sort, filter and assemble that data into useful insights for quick, accurate analysis to our clients.

While there are many ways to connect and display data for analysis, the simplest yet crucial question we should be answering is what KPIs are our efforts meeting, exceeding or falling short of and why? Tools such as the Google API affords us an efficient way to produce these answers for internal strategic use and to report to our clients. For more information on Google API, click here.

Video Marketing

According to a recent HubSpot Research report, more than 50 percent of consumers want to see videos from brands more than any other type of content. What does this mean for brands? More and more platforms such as Facebook and Instagram are giving brands the opportunity to communicate with people. Because of this, we now have the ability to gain crucial statistics such as audience insights by video platform such as where people are watching, provide annual video advertising spends, share video engagement metrics like average view rates and watch behavior by demographic groups, device type and so much more. To discover some interesting content trends and more statistics, click here.

Still unsure how this might affect you? No worries—contact our integrated marketing agency today.