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The Side Dish

The Power of Positivity and Perseverance in the Workplace

Comms Squad, BIG YAM Communications Team / 1.10.2018

The Power of Positivity and Perseverance

Transform your office culture and promote your personal happiness with the power of positivity and perseverance in the workplace.

Funny story – I said this while jaywalking and dodging traffic with the rest of the Comms Squad (to my retired police officer father – sorry dad!). While the circumstances in which it was said were funny, the attitude behind this statement has paid dividends in my PR career.

To make a long story VERY short, I was involved in a car accident a few years ago. I spent some time in a hospital and after receiving physical therapy and some aftermarket parts, I’m as good as new. I was able to endure this entire journey of healing due to positivity and perseverance. These traits have helped me find success in my daily tasks for my clients.

Good Vibes Only

Positivity goes a long way in this industry. For example, a positive mindset will help you manage stressful days in the office. Think about it – would you want to work with a grump or someone who is cheerful? Positivity helps office morale and can instill a can-do attitude to conquer any and all challenges that come your way. Under my “other responsibilities as assigned” at BIG YAM I take my “grass is always greener” mentality to help both my clients and teammates.

An optimistic mindset has been shown to open your mind up to learning new skills, options and ways of thinking. These are important qualities to help you persevere.

Perseverance = Stubbornness with a Purpose

There is that classic adage of “when going gets tough, the tough get going.” This is especially true in PR. There will be days that are more difficult than others. Media will turn down great pitches and the busy-ness that comes from #AgencyLife can be overwhelming. Trust me, I get it. Staying locked in and not getting discouraged is clutch in this industry not just for your own personal self-esteem, but for the success of your clients. If a pitch, blog or byline isn’t coming together as you envisioned, take a step back. And then try consulting your uber-wise colleagues for some insight on how to best rework it.

Don’t discount ways your personal life experiences can influence your professional career. You might be surprised what value they can hold.