The Beacon

Brand Development, Insights

I Learned One Thing at SXSW

To be successful, brands need to connect on an emotional level with their consumers.

Content Marketing, Insights

Lessons on Storytelling from the Masters

I kept hearing about this book, “The Storytelling Edge,” by Contently’s Joe Lazauskas and Shane Snow. I gave it a try … and have been inundating all of my friends, family and coworkers ever since with all the great information inside.

Digital Marketing, Insights

6 Tips on Creating Facebook Ads

To better optimize your campaigns, here are six tips on creating Facebook ads.

Creative, Insights

3 Design Lessons from SXSW Interactive 2019

Check out these design lessons learned from the 2019 SXSW Interactive Conference in Austin, Texas.


How to Choose a Great Blog Topic

Successful and sustainable content marketing campaigns all come down to one thing – your employees. Do they have buy-in? Are

Insights, Strategy and Research

Which Marketing Metric Is More Effective — ROO or ROI?

When attempting to justify brand storytelling, it's important to frame the conversation around ROO instead of ROI. Here's why!