The Beacon

Brand Development, Insights, Professional Services

BRAND POSITIONING IN A CROWDED MARKETPLACE

Plenty of attorneys care about their clients and want to help them win settlements to bring them justice and peace of mind. No, really! Okay, well, there’s one for sure.

Content Marketing, Digital Marketing, Insights, Professional Services, Social Media Marketing

Understanding the Relationship Between Brand Awareness and Search Engine Optimization

There are many ways to get to know your client’s brand, but these are a few of the strategies I find most helpful when taking on a new client and applying SEO.

Development, Insights, Productivity, Professional Services

THE SECRETS BEHIND TEST-DRIVEN DEVELOPMENT

Test-Driven Development, or TDD, is a software development process where unit tests are created that assert expected outcomes before implementing the code.

Culture

An Army Brat and His Path to Advertising

I grew up in an Army family, and it was routine for us to move from place to place every two to three years. I didn’t think anything of it or appreciate the toolkit it gave me — until I got into advertising. And, advertising got into me.

Digital Marketing, Insights, Professional Services

Digital Marketing and the Emergence of Deep Specialization

Deep specialization – the difference between performance and outperforming the competition in the digital marketing space.

Productivity

BURN BABY, BURN! KNOW THE SIGNS OF WORK BURNOUT

Most of us won’t admit it but there comes a time when the pressure is on at work. Burn-out is a syndrome conceptualized as resulting from chronic workplace stress.