Everybody Needs Media Training. Yes, That Means You.

According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two! Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than delivering the eulogy.

~ Jerry Seinfeld

Discomfort caused by public speaking can impact even the most seasoned executives. More than just giving a speech, we find ourselves in a variety of situations that call for excellent public speaking skills every day. The tools and strategies taught during media training sessions can be applied to interviews, roundtable discussions, new business presentations, investor meetings or even while addressing a group of employees or clients.

Don’t Blow off Media Training

That’s why one of the most important, and most overlooked, services offered by the BIG YAM Communications Team is professional media training. And trust me, everyone can benefit from media training. I’ll say it again – in case you decided to gloss over this blog because clearly, you are already a super polished speaker – EVERYONE can benefit from a media training session.

While each training session is specifically tailored to the client, there are some overarching topics we cover across the board.

Media Relations 101

Today’s media landscape is ever changing. During media training, you’ll develop a greater understanding of what journalists want and how they function in the newsroom. The BIG YAM team will also provide a rundown of interview best practices and tips for working with broadcast, print and online media.

Mastering Your Message

During the session we’ll discuss the importance of key messages and teach you how to use them effectively. Key messages are about more than great words – it’s equally important how you deliver them. Everything from the volume and tone of your voice to your gestures, facial expressions and wardrobe makes a difference … even during a phone interview. Yes, really.

Preparation is Key

Whether it’s understanding the focus of a media interview or getting familiar with a presentation room, we’ll give you a checklist to ensure you have all of your bases covered. Of course, if you are a BIG YAM PR client, we’ll handle a lot of these details on your behalf so you can focus on telling your story.

There is no time this preparation is more important than during a crisis comms situation. Having a plan in place and working with your public relations team on the presentation of solid key messages can make a world of difference during difficult situations. While crisis communications is a separate agency offering, it is often addressed, and practiced, during media training sessions.

Practice, Practice, Practice

Speaking of practice…

After we’ve imparted our wisdom during your media training session we put you to the test. We videotape a mock interview where we ask the type of questions you’ll face in the situations you are likely to encounter. From there, we’ll review the performance, critique together and work on improvements. The same process happens with clients working on a keynote presentation or those looking to improve basic communication skills.

A Final Note on Media Training

The single most important thing we cover during media training is to master the art of “bridging.” Not sure what that is or how you can apply the technique? Guess you’ll have to schedule a session to find out. Contact us today!