Ensuring the Value of Your Brand’s Reputation Prior to an Initial Public Offering

Unless you’ve been hiding under a rock in the land of no WIFI, you’ve probably heard by now about Snap Inc. (Snapchat)’s initial public offering (IPO). This is one of the most significant moments for Snap Inc., because of the powerful statement it makes to the world about the worth of their business and brand.

What you might not know is the process companies like Snap Inc. go through to ensure the value of their brand’s reputation before making the leap to public involvement. In a three-part white paper series, our VP of Business Development Ryan Smeets will break down the marketing and communications power of a company’s brand reputation, particularly as it relates to the culminating event of an IPO.

Highlights will include:

  • The importance that professional marketers, public relations counselors and communication strategists all have in the IPO process
  • The ebb and flow of the IPO market in recent years
  • Why companies must establish new target audiences during the pre-filing period before launching their IPO

Click here to download the white paper.