Client Work: Harley-Davidson of Scottsdale
Our Harley-Davidson of Scottsdale commercial “Real” generated buzz for its uniquely tongue-in-cheek message. BIG YAM CEO Marianne Curran interviewed with Mark Brodie over at KJZZ Phoenix November of last year about the importance of pushing the envelope of advertising to brand fearlessly for our clients.
When asked about the unique message, Curran said, “At the end of the day, it’s going to get people talking about Harley-Davidson, which is the main point of advertising. In fact, we think that the only point of creating a commercial is to get people in your door, to get you to ring the register and” … Listen to the full interview here: http://kjzz.org/content/214855/new-harley-davidson-commercial-references-scottsdale-stereotypes