The Beacon: Uncategorized

Content Marketing, Insights, Uncategorized

Long-Form Content is Your Brand’s Friend

Since long-form content is so much more work than short content, why should brands make the extra effort? Here are just a few of the brand benefits of long-form content.

Digital Marketing, Insights, Uncategorized

Marketing and the Search for Aliens

Not sure how many people are in your target audience? Utilize mathematical equations developed by the folks at S.E.T.I. in your digital marketing planning.

Media Placement, Uncategorized

The Rules of Political Advertising

Political advertising can be difficult to navigate. Even if you aren’t buying political ads, big political years can affect how you buy non-political media and can destroy schedules if you don’t plan for it.