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The Beacon: Social Media Marketing

Content Marketing, Social Media Marketing

Top 2019 Social Media Trends to Watch

Increase the efficacy of your digital marketing efforts this year by taking advantage of these predicted social media trends for 2019.

Social Media Marketing, Strategy and Research

Creating Reporting that Resonates with Social Media Clients

But when it comes to social media reporting, not all reports are created equal. In the last two years, I’ve

Social Media Marketing

8 Tips for Facebook Live Success

With any type of live video, there are certain challenges. Here are eight tips for Facebook Live success. #1 Formulate

Social Media Marketing

A Beginner’s First Impression of Facebook Business Manager

Evolution Over Time How much have our Facebook profiles and timelines progressed over the last decade? Can anyone honestly remember

Content Marketing, Creative, Digital Marketing, Social Media Marketing, Strategy and Research

How to Plan an Integrated Marketing Campaign

We see certain consumer behaviors today that further emphasize the need for integrated campaigns. For example, when consumers are exposed

Social Media Marketing

The Social Media Platforms You Should (And Shouldn’t) Be On

Where Does Your Brand Fall? Too Many Social Media Platforms Companies often fall into the “too many platforms” trap, because

Social Media Marketing

The Acrobatics of Successful Social Media Marketing

Begin with the Basics Wouldn’t it be nice to start gymnastics today, then step right onto the Olympic stage, perform

Social Media Marketing

3 Steps for Planning a Successful Holiday Social Media Strategy

So, sometimes we social media managers fall into the habit of taking our jobs one day at a time. This

Social Media Marketing

Leveraging the Power of Employee Advocates on Social Media

Ummm, Heck No! Many companies are, understandably, a little reticent about allowing their employees to engage with them on social