The Beacon: Public Relations

Public Relations

The Difference Between Public Relations and Marketing

“Yes, I know my client was just on TV… I’m literally standing behind the camera operator… No, it’s not a

Public Relations

PR: What’s Math Got To Do With It?

They frown on math illiterate people in the pre-med program. So I hightailed it over to the glamorous world of

Public Relations

Media Relations: Advice from a Producer turned PR Pro

When I was a producer, I had my “Go To” PR folks. The reason I depended on them so much

Public Relations

3 Types of Crisis Communications Clients and How to Help Them

If you feel apprehensive about tackling a stock-price melting, social media tsunami, fear not, we at BIG YAM are here

Public Relations, Real Estate

What You Wish You Knew About Real Estate PR

One of the best, and sometimes most challenging, things about working at an agency is having a wide variety of

Public Relations

4 Tips for A Successful Satellite Media Interview

Make Sure the Story is Relevant, Wherever You’re Pitching Make sure your story or pitch is relevant to everyone you

Public Relations

The Rules of Reputation Management

A few weeks ago, I had such a great experience purchasing a watch from Fossil that I tweeted to them

Public Relations

Top 7 Trade Secrets for Thriving in a PR Internship

Befriend the receptionist and/or office manager This person often holds more agency information than anyone in the building. I don’t

Public Relations

The Do’s and Don’ts of Media Pitching

Mychael Ramirez, BIG YAM PR Coordinator “Make your pitch a one-stop shop. Don’t waste the publication or reporter’s time by

Public Relations

Special Tuesday Edition Of The YAM Nugget

BTW – BIG YAM offers full and half day media training sessions. Our team of experts will help ensure your