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The Beacon: Public Relations

Public Relations

Tools for Measuring Success in Public Relations

Measuring success for public relations and social media efforts can be tricky. Here are a few handy tools our team uses on a daily basis.

Public Relations, Strategy and Research

Top 2019 Public Relations Trends & Predictions

Looking ahead to the exciting year to come, here are a few of our predictions for 2019 public relations trends.

Digital Marketing, Public Relations

Thought Leadership in the Digital Age

I tell myself that as a communications professional, I need to keep up on current topics and trends. You know

Public Relations

These are a few of my favorite memes

But at times, I just can’t find the right words to fully express myself. Sometimes, only a meme will do.

Public Relations

Everybody Needs Media Training. Yes, That Means You.

Discomfort caused by public speaking can impact even the most seasoned executives. More than just giving a speech, we find

Public Relations

6 Misconceptions About Public Relations

Public Relations Is Glamorous Society has painted a portrait of PR pros since the beginning of time as partygoers and

Public Relations

There’s No Storytelling Without a Story

One of the biggest buzzwords in corporate America today is storytelling. In fact, I recently read about a trend in

Public Relations

The Difference Between Public Relations and Marketing

“Yes, I know my client was just on TV… I’m literally standing behind the camera operator… No, it’s not a

Public Relations

PR: What’s Math Got To Do With It?

They frown on math illiterate people in the pre-med program. So I hightailed it over to the glamorous world of

Public Relations

Media Relations: Advice from a Producer turned PR Pro

When I was a producer, I had my “Go To” PR folks. The reason I depended on them so much