The Beacon: Digital Marketing

Digital Marketing

Google AdWords Features 2017

Google keeps these exams current, testing on all the latest changes to AdWords. This includes new features, campaign management and

Content Marketing, Creative, Digital Marketing, Social Media Marketing, Strategy and Research

How to Plan an Integrated Marketing Campaign

We see certain consumer behaviors today that further emphasize the need for integrated campaigns. For example, when consumers are exposed

Development, Digital Marketing

Advertising Jargon – What Does It All Mean?

8 acronyms or terms that can help clients ease into marketing conversations with Phoenix advertising agencies.

Digital Marketing

5 Essential Tune-up Tips for AdWords Campaigns

If your business is running a search campaign on Google, how can you be sure you’re getting the most out

Digital Marketing

3 Ways to Improve Your Google Keywords Quality Score

How do you get higher quality scores? Three words: relevance, relevance and relevance! Make Sure It Matches The first and

Digital Marketing, Media Placement

YouTube TrueView Ads: Are They Right for You?

You Should Consider Advertising on YouTube. Here’s Why. On YouTube, there are plenty of opportunities to advertise – 300 hours

Digital Marketing

Paid Search Advertising – A Powerful Tool

This ability to advertise to potential buyers throughout the entire sales funnel is unique to paid online search advertising. You

Digital Marketing

Warm Up Your Leads With Retargeting Ads

Retargeting Ads – What Are Those Exactly? First, let’s define what retargeting is. Retargeting is the process by which ads

Digital Marketing

Should I Choose PPC or SEO?

Digital Marketing Terms Defined PPC advertising is simply defined as online advertising that costs the advertiser every time a click

Digital Marketing, Public Relations

YAM Nuggets – The Importance of a ‘Personal Touch’ & Mobile Optimization

Public Relations – Lack of Compassion, Personal Touch Diverts Delta’s Response to its Recent Flight Issues Delta Airlines was forced