The Beacon: Digital Marketing

Digital Marketing, Insights, Uncategorized

Marketing and the Search for Aliens

Not sure how many people are in your target audience? Utilize mathematical equations developed by the folks at S.E.T.I. in your digital marketing planning.

Digital Marketing, Insights, Professional Services

This Minimalist Site Migration Checklist – Essential for SEO Preservation

Some claim that the phrase “minimalist site migration” is a negligent oxymoron. I respectfully disagree.

Content Marketing, Digital Marketing, Insights, Professional Services, Social Media Marketing

Understanding the Relationship Between Brand Awareness and Search Engine Optimization

There are many ways to get to know your client’s brand, but these are a few of the strategies I find most helpful when taking on a new client and applying SEO.

Digital Marketing, Insights, Professional Services

Digital Marketing and the Emergence of Deep Specialization

Deep specialization – the difference between performance and outperforming the competition in the digital marketing space.

Content Marketing, Digital Marketing, Direct to Consumer, Insights, Social Media Marketing

7 Facebook Ads Strategies for the Holidays

To stand out from the herd, check out these seven Facebook ad strategies for the holidays.

Digital Marketing, Insights

6 Tips on Creating Facebook Ads

To better optimize your campaigns, here are six tips on creating Facebook ads.

Digital Marketing

Top Digital Marketing Tools in 2019

With the digital landscape constantly changing, we as marketers must maintain a pulse on the essential digital marketing tools in 2019 needed to elevate our clients to the next level.

Digital Marketing, Insights

The Importance of Local Search Engine Optimization

With businesses popping up locally every day, it is crucial to ensure your company is showing up when users are searching for local topics related to your business.

Digital Marketing, Public Relations

Thought Leadership in the Digital Age

I tell myself that as a communications professional, I need to keep up on current topics and trends. You know

Digital Marketing

Teaming Up: Digital Advertising and Hubspot for Sales Success

CRM Integration By using the Hubspot Ads add-on, you can finetune your Google advertising in ways that aren’t possible without