The Beacon: Digital Marketing

Digital Marketing, Insights

6 Tips on Creating Facebook Ads

To better optimize your campaigns, here are six tips on creating Facebook ads.

Digital Marketing

Top Digital Marketing Tools in 2019

With the digital landscape constantly changing, we as marketers must maintain a pulse on the essential digital marketing tools in 2019 needed to elevate our clients to the next level.

Digital Marketing, Insights

The Importance of Local Search Engine Optimization

With businesses popping up locally every day, it is crucial to ensure your company is showing up when users are searching for local topics related to your business.

Digital Marketing, Public Relations

Thought Leadership in the Digital Age

I tell myself that as a communications professional, I need to keep up on current topics and trends. You know

Digital Marketing

Teaming Up: Digital Advertising and Hubspot for Sales Success

CRM Integration By using the Hubspot Ads add-on, you can finetune your Google advertising in ways that aren’t possible without

Digital Marketing

Scary Digital Marketing Statistics for 2018

It can be outright spooky. Luckily, we have some tips to guide you through the evolving digital marketing environment. Digital

Digital Marketing

Google is Turning 20, and Backlinks are Still the #1 Most Important Ranking Factor

Humble Beginnings It’s hard to believe that this September, Google celebrated its 20th anniversary. From humble beginnings in a Menlo

Digital Marketing

4 Steps to AdWords Success

1. Educate Yourself Before You Start Google provides free resources online for learning how to advertise effectively using AdWords. You

Digital Marketing

Is Facebook Dead for Brands?

The Shrinking Facebook Playground In recent years, Facebook has steadily been reducing the number of followers that brands reach with

Digital Marketing

5 Quick Wins for Digital Ad Conversion

On one hand, companies are spending record numbers on digital advertising, thanks in large part to a booming mobile market.