The Beacon: Creative


Agency Holiday Cards that You Want to Keep

You may be thinking that once you’ve seen a holiday card, you’ve seen them all, right? Most of them use


How To Draw Inspiration

The Scenario “Ok, so I need five conceptual directions by Monday. They can be rough, just be prepared to discuss


Words to Live by for Creatives

“Every act of creation is first an act of destruction.” – Pablo Picasso When I was in art school, I


5 Ways to Foster Your Curiosity

Subscribe to a Podcast … or 20 Use an app like Overcast or Apple Podcasts to browse categories and subscribe.


Never Stop Learning

In my earliest days of graphic design, I struggled with the part of my job where you come up with

Creative, Strategy and Research

Brands & Cultural Sensitivity

Ads Under Fire Last year, Dove released ads featuring women of different origins removing their shirts to reveal a new


Confessions of a File Master

Have you ever wondered what the best practices are when setting up files for print and web? No? OK, my


13 Words and Phrases You’re Literally Misusing

Anyways While a select few might tell you that “anyways” is a slang or informal word that is perfectly acceptable


Taking it to the MAX: Takeaways of Adobe MAX 2017

Regardless of location, each event draws attendees from all over the world, along with A-list speakers and instructive talent. Adobe

Content Marketing, Creative, Digital Marketing, Social Media Marketing, Strategy and Research

How to Plan an Integrated Marketing Campaign

We see certain consumer behaviors today that further emphasize the need for integrated campaigns. For example, when consumers are exposed