The Beacon: Content Marketing

Content Marketing, Insights, Uncategorized

Long-Form Content is Your Brand’s Friend

Since long-form content is so much more work than short content, why should brands make the extra effort? Here are just a few of the brand benefits of long-form content.

Content Marketing, Digital Marketing, Insights, Professional Services, Social Media Marketing

Understanding the Relationship Between Brand Awareness and Search Engine Optimization

There are many ways to get to know your client’s brand, but these are a few of the strategies I find most helpful when taking on a new client and applying SEO.

Content Marketing, Digital Marketing, Direct to Consumer, Insights, Social Media Marketing

7 Facebook Ads Strategies for the Holidays

To stand out from the herd, check out these seven Facebook ad strategies for the holidays.

Content Marketing, Insights

Lessons on Storytelling from the Masters

I kept hearing about this book, “The Storytelling Edge,” by Contently’s Joe Lazauskas and Shane Snow. I gave it a try … and have been inundating all of my friends, family and coworkers ever since with all the great information inside.

Content Marketing, Social Media Marketing

Top 2019 Social Media Trends to Watch

Increase the efficacy of your digital marketing efforts this year by taking advantage of these predicted social media trends for 2019.

Content Marketing

A Blog on Blogging – Part II

Keys to Blogging Success As mentioned in Part I of this series, blogging isn’t something that you just throw onto

Content Marketing

A Blog on Blogging – Part I

A brand blog is a unique tool, with a specific purpose – it’s not just a simple task to assign

Content Marketing

What to Consider When Developing a Content Marketing Strategy

Different than invasive and borderline stalker-ish social media ads (seriously, I swear Facebook is listening to conversations) that follow you

Content Marketing, Creative, Digital Marketing, Social Media Marketing, Strategy and Research

How to Plan an Integrated Marketing Campaign

We see certain consumer behaviors today that further emphasize the need for integrated campaigns. For example, when consumers are exposed