The Beacon: Content Marketing
Lessons on Storytelling from the Masters
I kept hearing about this book, “The Storytelling Edge,” by Contently’s Joe Lazauskas and Shane Snow. I gave it a try … and have been inundating all of my friends, family and coworkers ever since with all the great information inside.
Top 2019 Social Media Trends to Watch
Increase the efficacy of your digital marketing efforts this year by taking advantage of these predicted social media trends for 2019.
A Blog on Blogging – Part II
Keys to Blogging Success As mentioned in Part I of this series, blogging isn’t something that you just throw onto
A Blog on Blogging – Part I
A brand blog is a unique tool, with a specific purpose – it’s not just a simple task to assign
What to Consider When Developing a Content Marketing Strategy
Different than invasive and borderline stalker-ish social media ads (seriously, I swear Facebook is listening to conversations) that follow you
How to Plan an Integrated Marketing Campaign
We see certain consumer behaviors today that further emphasize the need for integrated campaigns. For example, when consumers are exposed