The Beacon: Content Marketing

Content Marketing, Insights

Lessons on Storytelling from the Masters

I kept hearing about this book, “The Storytelling Edge,” by Contently’s Joe Lazauskas and Shane Snow. I gave it a try … and have been inundating all of my friends, family and coworkers ever since with all the great information inside.

Content Marketing, Social Media Marketing

Top 2019 Social Media Trends to Watch

Increase the efficacy of your digital marketing efforts this year by taking advantage of these predicted social media trends for 2019.

Content Marketing

A Blog on Blogging – Part II

Keys to Blogging Success As mentioned in Part I of this series, blogging isn’t something that you just throw onto

Content Marketing

A Blog on Blogging – Part I

A brand blog is a unique tool, with a specific purpose – it’s not just a simple task to assign

Content Marketing

What to Consider When Developing a Content Marketing Strategy

Different than invasive and borderline stalker-ish social media ads (seriously, I swear Facebook is listening to conversations) that follow you

Content Marketing, Creative, Digital Marketing, Social Media Marketing, Strategy and Research

How to Plan an Integrated Marketing Campaign

We see certain consumer behaviors today that further emphasize the need for integrated campaigns. For example, when consumers are exposed