The Beacon: Brand Development

Brand Development, Insights, Professional Services

POSITIONING IN A CROWDED MARKETPLACE

Plenty of attorneys care about their clients and want to help them win settlements to bring them justice and peace of mind. No, really! Okay, well, there’s one for sure.

Brand Development, Insights, Professional Services

How to Brand a Niche Professional Services Firm

When a logo can represent its brand in a meaningful and effective way, it serves as the perfect, first touchpoint between the brand and its target audience.

Brand Development, Insights, Strategy and Research

3 Essentials to Branding Your Values

Brand values need to be aligned with customer values before a brand can be in their consideration. This is called values-based marketing.

Brand Development, Development

Expressing Brand Character Online

The great literary poet Arthur Fonzerelli once said (plagiarizing the slightly lesser known Socrates) “Know Thyself.” It’s a simple truth – know who you are, inside and out.

Brand Development, Insights

I Learned One Thing at SXSW

To be successful, brands need to connect on an emotional level with their consumers.

Brand Development

Brand Storytelling is Truth Telling

Brand storytelling can be the silver bullet that propels your brand into the hearts and minds of your target audience.

Brand Development, Development

YAM Nuggets – Rebrands, Web Buttons

Logo Design – The MasterCard Rebrand Twitter is buzzing about MasterCard’s new logo, designed by the Pentagram team under the direction