When a logo can represent its brand in a meaningful and effective way, it serves as the perfect, first touchpoint between the brand and its target audience.
The great literary poet Arthur Fonzerelli once said (plagiarizing the slightly lesser known Socrates) “Know Thyself.” It’s a simple truth – know who you are, inside and out.
To be successful, brands need to connect on an emotional level with their consumers.
Brand storytelling can be the silver bullet that propels your brand into the hearts and minds of your target audience.
Logo Design – The MasterCard Rebrand Twitter is buzzing about MasterCard’s new logo, designed by the Pentagram team under the direction …