The Beacon: Professional Services

Digital Marketing, Insights, Professional Services

This Minimalist Site Migration Checklist – Essential for SEO Preservation

Some claim that the phrase “minimalist site migration” is a negligent oxymoron. I respectfully disagree.

Brand Development, Insights, Professional Services


Plenty of attorneys care about their clients and want to help them win settlements to bring them justice and peace of mind. No, really! Okay, well, there’s one for sure.

Content Marketing, Digital Marketing, Insights, Professional Services, Social Media Marketing

Understanding the Relationship Between Brand Awareness and Search Engine Optimization

There are many ways to get to know your client’s brand, but these are a few of the strategies I find most helpful when taking on a new client and applying SEO.

Development, Insights, Productivity, Professional Services


Test-Driven Development, or TDD, is a software development process where unit tests are created that assert expected outcomes before implementing the code.

Digital Marketing, Insights, Professional Services

Digital Marketing and the Emergence of Deep Specialization

Deep specialization – the difference between performance and outperforming the competition in the digital marketing space.

Brand Development, Insights, Professional Services

How to Brand a Niche Professional Services Firm

When a logo can represent its brand in a meaningful and effective way, it serves as the perfect, first touchpoint between the brand and its target audience.

Professional Services

BIG YAM to Host Arizona’s First Regulation A Finance Summit

Smart Funding Summit Will Convene Arizona C-Suite and Business Leaders Launched in 2015 as a result of Title IV of

Professional Services

Ensuring the Value of Your Brand’s Reputation Prior to an Initial Public Offering

What you might not know is the process companies like Snap Inc. go through to ensure the value of their