The Beacon: Insights
Developing a strategic marketing communications plan is paramount for any brand. Here's how to get started!
As PR pros, we’re constantly working with media as we try to pitch our clients’ stories. Here are a few tips to help get yourself (and your client!) on a reporter’s good side.
I kept hearing about this book, “The Storytelling Edge,” by Contently’s Joe Lazauskas and Shane Snow. I gave it a try … and have been inundating all of my friends, family and coworkers ever since with all the great information inside.