The Beacon: Insights

Digital Marketing, Insights, Professional Services

This Minimalist Site Migration Checklist – Essential for SEO Preservation

Some claim that the phrase “minimalist site migration” is a negligent oxymoron. I respectfully disagree.

Brand Development, Insights, Professional Services

BRAND POSITIONING IN A CROWDED MARKETPLACE

Plenty of attorneys care about their clients and want to help them win settlements to bring them justice and peace of mind. No, really! Okay, well, there’s one for sure.

Content Marketing, Digital Marketing, Insights, Professional Services, Social Media Marketing

Understanding the Relationship Between Brand Awareness and Search Engine Optimization

There are many ways to get to know your client’s brand, but these are a few of the strategies I find most helpful when taking on a new client and applying SEO.

Development, Insights, Productivity, Professional Services

THE SECRETS BEHIND TEST-DRIVEN DEVELOPMENT

Test-Driven Development, or TDD, is a software development process where unit tests are created that assert expected outcomes before implementing the code.

Digital Marketing, Insights, Professional Services

Digital Marketing and the Emergence of Deep Specialization

Deep specialization – the difference between performance and outperforming the competition in the digital marketing space.

Creative, Insights

My Three Truths and a Lie About Design

Design is a journey. Here are a few truths and a lie about Graphic Designer Audry Seay's journey with design.

Content Marketing, Digital Marketing, Direct to Consumer, Insights, Social Media Marketing

7 Facebook Ads Strategies for the Holidays

To stand out from the herd, check out these seven Facebook ad strategies for the holidays.

Creative, Insights, Real Estate, Social Media Marketing

Real Estate Marketing Is Emotional

Here's how we get people from the fleeting fantasy of the first look at a real estate ad to taking the next step with sincere intent.

Brand Development, Insights, Professional Services

How to Brand a Niche Professional Services Firm

When a logo can represent its brand in a meaningful and effective way, it serves as the perfect, first touchpoint between the brand and its target audience.

Creative, Insights

Designing Experiences You Can Feel

In the midst of our digital lives, it's important to take a step back and get back to our tactile roots.