The Beacon: Agency Life
As PR pros, we’re constantly working with media as we try to pitch our clients’ stories. Here are a few tips to help get yourself (and your client!) on a reporter’s good side.
I kept hearing about this book, “The Storytelling Edge,” by Contently’s Joe Lazauskas and Shane Snow. I gave it a try … and have been inundating all of my friends, family and coworkers ever since with all the great information inside.