The Best Advertising Campaigns Ever
This is a list of the best advertising campaigns in the history of forever. Okay, maybe not forever, but they are some of our team’s favorites. And each has stood the test of time, reshaped our country’s pop culture and inspired the newest generation of advertisers.
Absolut Vodka: The Absolut Bottle
Amanda Smith – Sr. Director of Account Services
“This campaign is my Absolut personal favorite. I remember cutting out the ads and turning them into my travel bucket list. It’s an excellent use of tying product to inspiration.
Also, did you know that Absolut created 1,500 of these ads with one bottle as their inspiration? I believe the Hubspot blog said it best – ‘No matter how boring your product looks, it doesn’t mean you can’t tell your story in an interesting way.’”
Bud Light: Dilly Dilly!
Tiffany Hubbell – Sr. Account Executive
“The ‘Dilly Dilly’ ad campaign became a viral meme success for the Bud Light brand. This campaign is a great example of smart content marketing that spread across several types of media, making Bud Light more popular than it was before the campaign launched back in August 2017. And even better, it’s yielding references two years later, as we speak, adding to the popularity of the Bud Light brand. It’s a great overall ad campaign, if you ask me.”
Nike: Just Do It
Shakira Morgan – Account Director
“One of my all-time favorite campaigns to this day is Nike’s ‘Just Do It’ advertising campaign. In 1988, the brand managed to find a slogan that resonated well with not only elite athletes but also everyday people. What makes the slogan so memorable and effective is that the brand has created a phrase that goes beyond just talking about sports and activity—the statement is something personal for so many.
From showcasing athletes such as Serena Williams to being in the mix of the controversy featuring athlete Colin Kaepernick, Nike has also to use this slogan to address social issues head-on. For a brief history on how the brand has accomplished this throughout the years, look back at some of its earlier commercials.”
Brian Huddleston – Account Director
“My favorite marketing campaign of all time is the ‘WHASSUP?’ commercial for Anheuser-Busch Budweiser beer. The spot aired in December of 1999 and they ran various versions until 2002. It was truly a pop culture phenomenon and went viral before “going viral” was even a thing! The spot was eventually inducted into the CLIO Hall of Fame. Even 20 years later, you’ll still hear someone belting out the famous ‘WHASSUPPPP’ – a true testament to the staying power of this fantastic spot.”
The White, Milk Mustache
Katie Martinez – Account Director
One of my favorite ad campaigns of all time was the “Got Milk?” campaign created 25 years ago for the California Milk Processor Board. Everyone (and I mean everyone) was featured with the infamous white milk mustache. My personal favorites were Hanson, Jonathan Taylor Thomas and the Backstreet Boys. Don’t judge – I was 11.
While word on the street was that it didn’t result in an increase in milk sales, it certainly gave us an iconic piece of pop culture.
Some interesting factoids about this campaign include:
- More than 180 ads were photographed by Annie Leibovitz
- Rumor is the mustache was a concoction of cream cheese, sour cream, ice cream and/or other “special ingredients”
- Hanson was the best version created (ok, that might be a fact to only me!)
- Debuted with a TV commercial directed by Michael Bay (yes, explosions Michael Bay)
Looking for some more recent advertising genius? Check out our portfolio of client work.