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The Side Dish

thought leadership in the digital age

Thought Leadership in the Digital Age

I watch a lot of late-night television. There. I’ve said it. I tell myself that as a communications professional, I need to keep up on current topics and trends. You know – what’s hot and what’s not. But let’s be honest – I’m really watching to hear what famous people have to say. One of the things I hear consistently from older stars is that they’re glad they didn’t grow up in the era of…

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lessons learned in 2018

Lessons Learned In 2018

2018 has been quite a year! BIG YAM has grown both in terms of our team size (20 percent growth) and in revenue (15 percent growth). We have had challenging times (teammates departing), busy times (Black Friday campaigns) and fun times (culture events such as Spring Training, Easter Egg Hunt, Gary Busey Birthday Party and Holiday Bowling Party). As I reflect on all of those times to determine what I’ve learned and how I’ll apply…

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These are a few of my favorite memes

As a communications pro, it’s my job to effectively express myself, my clients and various brand messaging through eloquent prose. The pen (or more accurately, the keyboard) is my sword and I use it daily to fight for media coverage and increased positive awareness for my clients. It’s called public relations and you can read all about it here. But at times, I just can’t find the right words to fully express myself. Sometimes, only…

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agency holiday cards

Agency Holiday Cards that You Want to Keep

We are well into December and the holidays are upon us! Even though digital media seems to have taken hold of the majority of our communication, surprisingly, the tradition of holiday cards is still going strong. When your inbox – and your actual mailbox – are filled to the brim with ads and marketing messages, it’s a welcome sight to find a hand-addressed envelope containing a pretty card. You may be thinking that once you’ve…

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