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The Side Dish

How to Plan an Integrated Marketing Campaign

How to Plan an Integrated Marketing Campaign

The world is becoming more influenced by and connected with technology. As a result, it’s becoming increasingly important for brands and marketers to plan an integrated marketing campaign across appropriate media channels. We see certain consumer behaviors today that further emphasize the need for integrated campaigns. For example, when consumers are exposed to certain brand content, like a social media post, they are trained to expect to find more information on the content on the…

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social media platforms

The Social Media Platforms You Should (And Shouldn’t) Be On

As the social media specialist for our advertising agency, I start my work with every new client by conducting a social media audit. I look at every platform they have and note the ways they do – and don’t – match up with best practices. One of the most common issues I’ve noticed when doing these audits is that of social media platforms — almost every brand is on either too many, none at all…

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Media Planning 101

Media Planning and Budgeting 101 (Show Me the Money!)

As the associate media director at BIG YAM, I am often asked, “How much should we be spending on media?” Let me tell you, this is a question that’s almost impossible to answer. It’s like blindly asking someone how much it is to buy a new home. Well, that depends. Are you buying a “tiny house” in the wilderness or a penthouse in Manhattan? How many people are going to live in the house? How…

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5 Tips for Crafting Better Responsive Websites

5 Tips for Crafting Better Responsive Websites

With more and more traffic coming from mobile and non-traditional devices, having a responsive website is more important than ever. Level up your next responsive website by sharing these five tips with your team:  Involve your entire team in the process Test with real content as soon as possible Don’t focus on specific device sizes Build prototypes early Consider your site’s web performance Involve Your Entire Team in the Process Building responsive websites is a…

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