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The Side Dish

4 Tips for A Successful Satellite Media Interview

4 Tips for A Successful Satellite Media Interview

As PR professionals, we’ve all been faced with the opportunity to pitch a client or product outside of our local market, to reach across the region or nation. Before you jump at the chance to put your client on a satellite media tour, take a few minutes to think about how it’s going to look and how visually appealing your pitch is. More than 10 years in television news and almost equal time in public…

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Going Public – Ensuring the Value of Your Brand’s Reputation Prior to an Initial Public Offering

Going Public – Ensuring the Value of Your Brand’s Reputation Prior to an Initial Public Offering

Unless you’ve been hiding under a rock in the land of no WIFI, you’ve probably heard by now about Snap Inc. (Snapchat)’s initial public offering (IPO). This is one of the most significant moments for Snap Inc., because of the powerful statement it makes to the world about the worth of their business and brand. What you might not know is the process companies like Snap Inc. go through to ensure the value of their…

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YouTube TrueView Ads: Are They Right for You?

YouTube TrueView Ads: Are They Right for You?

If you spend much time watching YouTube, you’ve certainly run across them before – video ads that start up just before the video you clicked on begins. After five seconds, you have the opportunity to skip the ad or continue watching it, if it has captured your interest. Because you’re able to skip them, the ads aren’t terribly annoying. Google calls these skippable ads TrueView ads, and the great thing about them is Google only…

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Responsive Websites and the Internet of Things

Responsive Websites and the Internet of Things

Is your website ready for the Internet of Things? Every year at the Consumer Electronics Show, we see an unveiling of new devices and gadgets that bring us into an increasingly connected world. One of the biggest themes over the past couple of years has been the Internet of Things, or IoT devices. Many of our household appliances are getting upgraded with displays and wireless connections that allow us to do…

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