We do cool stuff.

You should read about it here.

The Side Dish

What You Wish You Knew About Real Estate PR

What You Wish You Knew About Real Estate PR

One of the best, and sometimes most challenging, things about working at an agency is having a wide variety of clients across many different industries. Throughout my public relations career I’ve had to become an expert in everything from golf and dog agility to motorcycles and college savings accounts. Currently I handle several real estate clients and this industry can require some creativity when it comes to maintaining ongoing media relations. There are plenty of…

Read More
3 Things Advertising Agencies Need From Their Clients for Successful Partnerships

3 Things Advertising Agencies Need From Their Clients for Successful Partnerships

  As most successful pros will attest, social capital (a.k.a. relationships) is one of the most important assets you can have in a business. Even in our technology-driven society, at the end of the day, , especially when it comes to the relationship between an organization and their advertising agency. When I think about building relationships, I’m often reminded of one of my…

Read More
5 Essential Tune-up Tips for AdWords Campaigns

5 Essential Tune-up Tips for AdWords Campaigns

Many businesses run AdWords search campaigns, which display prominent ads at the top of Google’s search results page. Search ad popularity is a testament to the effectiveness of bringing qualified traffic to a website at the exact moment potential customers are researching – or ready to buy – a particular product or service. If your business is running a search campaign on Google, how can you be sure you’re getting the most out of it?…

Read More
4 Tips for A Successful Satellite Media Interview

4 Tips for A Successful Satellite Media Interview

As PR professionals, we’ve all been faced with the opportunity to pitch a client or product outside of our local market, to reach across the region or nation. Before you jump at the chance to put your client on a satellite media tour, take a few minutes to think about how it’s going to look and how visually appealing your pitch is. More than 10 years in television news and almost equal time in public…

Read More