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The Side Dish

Media-Buying Terms – Say What?

Media-Buying Terms – Say What?

As I sat in front of my computer, looking at a blank Word document and a blinking cursor and wondering what to write about, I started typing out ideas. After all, I had to get SOMETHING on that scary, blank page! As I got a few ideas on the paper…I started to wonder if anyone outside of the media world would even know what I was talking about. All the jargon and acronyms that are rampant…

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Words to live by

Words To Live By

In these days of Instagram and Pinterest, there is no shortage of inspirational quotes to keep you motivated. Before these platforms existed (yes, I’m that old), I collected a few, treasured words to live by that I found transformative and made me who I am today. Becoming your true self, I believe, is the ultimate goal. All the experiences that you have, and all the skills that you have learned, become…

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social media reporting

Creating Reporting that Resonates with Social Media Clients

That which is measured improves. I truly believe this adage, especially as it relates to social media performance. Measurement equals accountability, which in turns fosters diligence and care. But when it comes to social media reporting, not all reports are created equal. In the last two years, I’ve been dedicating myself to coming up with a more refined system for reporting in a way that resonates with my clients. I am fairly certain this journey…

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positive work environment

Building a Positive Workplace Environment

As a millennial, there are more than a handful of things I am likely unable to bring to the table. The experience, qualifications, skills, attention to detail… the list goes on. With a checklist of preferred qualifications and responsibilities, there is one bullet point a lot of employers fail to mention when writing a job description – knowledge of creating a positive work environment. This is one piece of knowledge that doesn’t take 5-10 years…

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