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The Side Dish

Everything You Need to Know About Networking

Everything You Need to Know About Networking

From the recent grad just breaking into their career to the veteran executive, the ability to network is a powerful tool in the professional’s arsenal. We touched base with our personal networking guru – BIG YAM VP of Business Development Ryan Smeets – to give us a master class in networking. Here’s what you need to know. Prep Time How do you prep before attending a smaller networking event? For smaller events – like a…

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Brands & Cultural Sensitivity

Brands & Cultural Sensitivity

Dove, H&M, Heineken – what do all these brands have in common?  They have each come under fire for releasing controversial ad campaigns that many considered lacking in racial and cultural sensitivity. Ads Under Fire Last year, Dove released ads featuring women of different origins removing their shirts to reveal a new woman. However, it was the image of a black woman, removing her shirt to reveal a white woman which sparked controversy and upset….

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4 Steps to AdWords Success

4 Steps to AdWords Success

AdWords was originally designed to be a “self-service” advertising platform, and to a certain degree, it is. Anyone, even without any training or experience in pay-per-click advertising, can open an AdWords account and build an advertising campaign. But if you intend on building and running your own Google AdWords search campaigns, there are several steps that can help you be more successful in your efforts. If you take these steps, it will help you to…

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Confessions of a File Master

Confessions of a File Master

Everything you need to know about setting up files for print or the web. Have you ever wondered what the best practices are when setting up files for print and web? No? OK, my blog is done… I’m well short of my five hundred words, so I better continue my discussion… CMYK v. RGB Let’s start with color space. It’s essential to know when to use CMYK versus RGB colors on your project. First, let’s…

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