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The Side Dish

Focus Groups: The Perfect Addition to your Research Tool Box

Focus Groups: The Perfect Addition to your Research Tool Box

When evaluating a business objective or the potential for success of a new consumer product, facts and figures – or the hard data – often lead the decision-making process. Quantitative data is definitely important, but the opportunity to include qualitative data should not be overlooked. Focus groups can be a great way to learn about a target demographic or potentially discover that who you thought was your key audience, really isn’t. Market research shows companies…

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Three Types of Crisis Communications Clients and How to Help Them

Three Types of Crisis Communications Clients and How to Help Them

They say bad things always come in threes. But for those of us who love the art and science of issues management, the three types of crisis communications clients offer exciting challenges. If you feel apprehensive about tackling a stock-price melting, social media tsunami, fear not, we at BIG YAM are here to break down each of the three types of crisis communications clients, their needs and how best to support them. Crisis communications clients…

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What You Wish You Knew About Real Estate PR

What You Wish You Knew About Real Estate PR

One of the best, and sometimes most challenging, things about working at an agency is having a wide variety of clients across many different industries. Throughout my public relations career I’ve had to become an expert in everything from golf and dog agility to motorcycles and college savings accounts. Currently I handle several real estate clients and this industry can require some creativity when it comes to maintaining ongoing media relations. There are plenty of…

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3 Things Advertising Agencies Need From Their Clients for Successful Partnerships

3 Things Advertising Agencies Need From Their Clients for Successful Partnerships

  As most successful pros will attest, social capital (a.k.a. relationships) is one of the most important assets you can have in a business. Even in our technology-driven society, at the end of the day, , especially when it comes to the relationship between an organization and their advertising agency. When I think about building relationships, I’m often reminded of one of my…

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