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The Side Dish

Media Planning 101

Media Planning and Budgeting 101 (Show Me the Money!)

As the associate media director at BIG YAM, I am often asked, “How much should we be spending on media?” Let me tell you, this is a question that’s almost impossible to answer. It’s like blindly asking someone how much it is to buy a new home. Well, that depends. Are you buying a “tiny house” in the wilderness or a penthouse in Manhattan? How many people are going to live in the house? How…

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5 Tips for Crafting Better Responsive Websites

5 Tips for Crafting Better Responsive Websites

With more and more traffic coming from mobile and non-traditional devices, having a responsive website is more important than ever. Level up your next responsive website by sharing these five tips with your team:  Involve your entire team in the process Test with real content as soon as possible Don’t focus on specific device sizes Build prototypes early Consider your site’s web performance Involve Your Entire Team in the Process Building responsive websites is a…

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5 Questions I Ask Myself Daily

5 Questions I Ask Myself Daily

The most satisfying part of the creative industry is the moment the work gets out there, from commercials and billboards to social media. Because they are tangible outcomes, it’s easy for many of us to respond. If we imagine a 3-layered pyramid, where the tangible outcomes are at the top, the middle section would comprise of the creative process and all the semi-transparent steps and skills needed to create. At the very bottom, the foundation,…

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