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The Side Dish

3 Things Advertising Agencies Need From Their Clients for Successful Partnerships

3 Things Advertising Agencies Need From Their Clients for Successful Partnerships

  As most successful pros will attest, social capital (a.k.a. relationships) is one of the most important assets you can have in a business. Even in our technology-driven society, at the end of the day, , especially when it comes to the relationship between an organization and their advertising agency. When I think about building relationships, I’m often reminded of one of my…

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5 Essential Tune-up Tips for AdWords Campaigns

5 Essential Tune-up Tips for AdWords Campaigns

Many businesses run AdWords search campaigns, which display prominent ads at the top of Google’s search results page. Search ad popularity is a testament to the effectiveness of bringing qualified traffic to a website at the exact moment potential customers are researching – or ready to buy – a particular product or service. If your business is running a search campaign on Google, how can you be sure you’re getting the most out of it?…

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4 Tips for A Successful Satellite Media Interview

4 Tips for A Successful Satellite Media Interview

As PR professionals, we’ve all been faced with the opportunity to pitch a client or product outside of our local market, to reach across the region or nation. Before you jump at the chance to put your client on a satellite media tour, take a few minutes to think about how it’s going to look and how visually appealing your pitch is. More than 10 years in television news and almost equal time in public…

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3 Ways to Improve Your Google Keywords Quality Score

3 Ways to Improve Your Google Keywords Quality Score

As part of any AdWords Campaign, it’s important to regularly check your AdWords Quality Score to ensure you’re getting the most bang for your advertising buck. This score is a number from 1 to 10 that Google assigns to each of your keywords and the higher the number, the better. High quality scores mean you pay less for each click on your ads, and the easier it becomes for your ads to show in higher,…

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