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The Side Dish

creative process

How To Draw Inspiration

“Drawing is putting a line around an idea.” Henri Matisse The Scenario “Ok, so I need five conceptual directions by Monday. They can be rough, just be prepared to discuss your thoughts when we meet again.” You and another colleague have been given your marching orders from the Creative Director. You will be working together to come up with at least five concepts for a campaign, with not a lot of time to do it. After…

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software engineer

How Skateboarding Led Me to Become a Software Engineer

Sometimes, one of the most difficult questions for me to answer is why I chose a career in software development. In light of Jonah Hill’s new film and directorial debut “Mid90s,” a film about a 13-year-old boy who turns to skateboarding to navigate his troubled life, I have been thinking a lot about skateboarding and how I got to where I am today. Here’s how my favorite sport has helped me develop the skills and…

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hubspot for sales success

Teaming Up: Digital Advertising and Hubspot for Sales Success

One of the more popular customer relations management (CRM) systems for organizations is Hubspot, and for good reason. It allows a company’s sales team to track leads and keeps them moving through the sales “pipeline” towards the end goal: a sale. By itself, Hubspot provides a lot of value for businesses that depend on a constant stream of new business. But it also integrates well with online advertising platforms, including Google Ads. By using the…

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Working for an advertising agency

The Truth About Agency Life

I’m sure at one point or another you’ve watched a television show or movie where the main character worked at an advertising agency. They spend the day in a super cool, glamorous office, sipping a latte and look as if they just came off the runway. You’ve seen them in a conference room chatting away, then someone spits out a line and wah-lah—it works! Just like that, in a matter of seconds, they are leaving…

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