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The Side Dish

Articles in Tips & Insights

Is Facebook Dead for Brands?

Is Facebook Dead for Brands?

Facebook recently announced that it will be prioritizing posts from friends and family in people’s News Feeds. The move comes following user feedback that business and media posts were crowding out the “personal connections” that made Facebook a valuable experience. While this is a positive for user experience, the consequence to brands is that already low visibility with followers will be reduced even further. The Shrinking Facebook Playground In recent years, Facebook has steadily been…

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Math and PR, a Love Story

PR: What’s Math Got To Do With It?

Math and PR, a Love Story   Shanley, our creative director, is working on a brand audit for BIG YAM (yes, we take our own medicine). As part of the audit, he asked me how I came to work in PR. The long and the short of it is that I flunked an organic chemistry test. More specifically, I bombed the math portion of the test. They frown on math illiterate…

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The Power of Positivity and Perseverance in the Workplace

The Power of Positivity and Perseverance in the Workplace

Transform your office culture and promote your personal happiness with the power of positivity and perseverance in the workplace. Funny story – I said this while jaywalking and dodging traffic with the rest of the Comms Squad (to my retired police officer father – sorry dad!). While the circumstances in which it was said were funny, the attitude behind this statement has paid dividends in my PR career. To make a long…

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I’ll just take my degree and burn it …

I’ll just take my degree and burn it …

I confess, this phrase may have been uttered during a moment of frustration, but as it would turn out, this is an important insight. College taught me a lot of things – like how to schedule naps into my day and who had the best Thursday night happy hour – but despite graduating with honors (#humblebrag) it did not entirely prepare me for my career in Public Relations. Don’t get me wrong, a solid education…

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