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The Side Dish

Articles in Tips & Insights

storytelling

There’s No Storytelling Without a Story

One of the biggest buzzwords in corporate America today is storytelling. In fact, I recently read about a trend in select companies to name a Chief Storytelling Officer. While the concept of storytelling is not new, its effective use by company leadership and those throughout an organization has never been more important. While the concept of storytelling is not new, its effective use by company leadership and those throughout an organization…

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WordPress

WordPress is Growing Up

We’ve dished about content management systems (CMS) like Kentico in the past. Enterprise applications like these are a must-have for large, complex applications serving medium to large businesses. Today, I’d like to discuss WordPress. WordPress’ place in the world. WordPress is a widely used CMS that perfectly fills a niche for businesses of all sizes, specifically in the area of marketing sites. I’m not saying it can’t handle minor applications or small level e-commerce, but…

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Brands & Cultural Sensitivity

Brands & Cultural Sensitivity

Dove, H&M, Heineken – what do all these brands have in common?  They have each come under fire for releasing controversial ad campaigns that many considered lacking in racial and cultural sensitivity. Ads Under Fire Last year, Dove released ads featuring women of different origins removing their shirts to reveal a new woman. However, it was the image of a black woman, removing her shirt to reveal a white woman which sparked controversy and upset….

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4 Steps to AdWords Success

4 Steps to AdWords Success

AdWords was originally designed to be a “self-service” advertising platform, and to a certain degree, it is. Anyone, even without any training or experience in pay-per-click advertising, can open an AdWords account and build an advertising campaign. But if you intend on building and running your own Google AdWords search campaigns, there are several steps that can help you be more successful in your efforts. If you take these steps, it will help you to…

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