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Articles in Social Media

social media reporting

Creating Reporting that Resonates with Social Media Clients

That which is measured improves. I truly believe this adage, especially as it relates to social media performance. Measurement equals accountability, which in turns fosters diligence and care. But when it comes to social media reporting, not all reports are created equal. In the last two years, I’ve been dedicating myself to coming up with a more refined system for reporting in a way that resonates with my clients. I am fairly certain this journey…

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8 Tips for Facebook Live Success

8 Tips for Facebook Live Success

With the power of today’s technology, anyone can broadcast live from their smartphone, potentially reaching people around the world. These types of first-person videos perform well, as they give audiences authentic, insider views into you and your brand. With any type of live video, there are certain challenges. Here are eight tips for Facebook Live success. It can be difficult to pull off Facebook Live videos, but they offer great ROI…

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Is Facebook Dead for Brands?

Is Facebook Dead for Brands?

Facebook recently announced that it will be prioritizing posts from friends and family in people’s News Feeds. The move comes following user feedback that business and media posts were crowding out the “personal connections” that made Facebook a valuable experience. While this is a positive for user experience, the consequence to brands is that already low visibility with followers will be reduced even further. The Shrinking Facebook Playground In recent years, Facebook has steadily been…

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