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Articles in Public Relations

thought leadership in the digital age

Thought Leadership in the Digital Age

I watch a lot of late-night television. There. I’ve said it. I tell myself that as a communications professional, I need to keep up on current topics and trends. You know – what’s hot and what’s not. But let’s be honest – I’m really watching to hear what famous people have to say. One of the things I hear consistently from older stars is that they’re glad they didn’t grow up in the era of…

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These are a few of my favorite memes

As a communications pro, it’s my job to effectively express myself, my clients and various brand messaging through eloquent prose. The pen (or more accurately, the keyboard) is my sword and I use it daily to fight for media coverage and increased positive awareness for my clients. It’s called public relations and you can read all about it here. But at times, I just can’t find the right words to fully express myself. Sometimes, only…

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Everybody Needs Media Training. Yes, That Means You.

According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two! Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than delivering the eulogy.~ Jerry Seinfeld Discomfort caused by public speaking can impact even the most seasoned executives. More than just giving a speech, we find ourselves in a variety of situations that call…

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keys to blogging success

A Blog on Blogging – Part II

I said it before and I’ll say it again, this is a blog on blogging – part II. If you haven’t read Part I, I encourage you to head there first to read about why you need to blog. Here, we’ll explore the keys to blogging success, focusing on how you should blog. Just like any other marketing component, blogs should be thoughtfully planned and executed. Keys to Blogging Success As mentioned in Part I…

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