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Articles in Digital Marketing

hubspot for sales success

Teaming Up: Digital Advertising and Hubspot for Sales Success

One of the more popular customer relations management (CRM) systems for organizations is Hubspot, and for good reason. It allows a company’s sales team to track leads and keeps them moving through the sales “pipeline” towards the end goal: a sale. By itself, Hubspot provides a lot of value for businesses that depend on a constant stream of new business. But it also integrates well with online advertising platforms, including Google Ads. By using the…

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Search Statistics for 2018

Scary Digital Marketing Statistics for 2018

Advertising channels are being controlled by fewer and fewer players. Users are growing increasingly wary of privacy and advertising tactics. Digital marketing statistics show that the online landscape continues to grow but is becoming increasingly competitive. It can be outright spooky. Luckily, we have some tips to guide you through the evolving digital marketing environment. Digital Advertising Spend The Trick: Digital ads are now the largest part of advertising spend in the U.S. While the…

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keys to blogging success

A Blog on Blogging – Part II

I said it before and I’ll say it again, this is a blog on blogging – part II. If you haven’t read Part I, I encourage you to head there first to read about why you need to blog. Here, we’ll explore the keys to blogging success, focusing on how you should blog. Just like any other marketing component, blogs should be thoughtfully planned and executed. Keys to Blogging Success As mentioned in Part I…

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benefits of blogging

A Blog on Blogging – Part I

Yes, this is a blog on blogging. While it’s not a new concept and many businesses have added it to their content marketing strategy, organizations are still missing the mark. Why? Because they either haven’t jumped on the bandwagon, or if they have, they didn’t do their research. It’s time to learn why you should capitalize on the benefits of blogging.  A brand blog is a unique tool, with a specific purpose – it’s not…

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