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The Side Dish

Articles in Creative

agency holiday cards

Agency Holiday Cards that You Want to Keep

We are well into December and the holidays are upon us! Even though digital media seems to have taken hold of the majority of our communication, surprisingly, the tradition of holiday cards is still going strong. When your inbox – and your actual mailbox – are filled to the brim with ads and marketing messages, it’s a welcome sight to find a hand-addressed envelope containing a pretty card. You may be thinking that once you’ve…

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creative process

How To Draw Inspiration

“Drawing is putting a line around an idea.” Henri Matisse The Scenario “Ok, so I need five conceptual directions by Monday. They can be rough, just be prepared to discuss your thoughts when we meet again.” You and another colleague have been given your marching orders from the Creative Director. You will be working together to come up with at least five concepts for a campaign, with not a lot of time to do it. After…

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Working for an advertising agency

The Truth About Agency Life

I’m sure at one point or another you’ve watched a television show or movie where the main character worked at a Scottsdale advertising agency. They spend the day in a super cool, glamorous office, sipping a latte and look as if they just came off the runway. You’ve seen them in a conference room chatting away, then someone spits out a line and wah-lah—it works! Just like that, in a matter of seconds, they are…

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