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The Side Dish

Articles in Branding

Working for an advertising agency

The Truth About Agency Life

I’m sure at one point or another you’ve watched a television show or movie where the main character worked at a Scottsdale advertising agency. They spend the day in a super cool, glamorous office, sipping a latte and look as if they just came off the runway. You’ve seen them in a conference room chatting away, then someone spits out a line and wah-lah—it works! Just like that, in a matter of seconds, they are…

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Brands & Cultural Sensitivity

Brands & Cultural Sensitivity

Dove, H&M, Heineken – what do all these brands have in common?  They have each come under fire for releasing controversial ad campaigns that many considered lacking in racial and cultural sensitivity. Ads Under Fire Last year, Dove released ads featuring women of different origins removing their shirts to reveal a new woman. However, it was the image of a black woman, removing her shirt to reveal a white woman which sparked controversy and upset….

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IPOS and brand reputation

Ensuring the Value of Your Brand’s Reputation Prior to an Initial Public Offering

Unless you’ve been hiding under a rock in the land of no WIFI, you’ve probably heard by now about Snap Inc. (Snapchat)’s initial public offering (IPO). This is one of the most significant moments for Snap Inc., because of the powerful statement it makes to the world about the worth of their business and brand. What you might not know is the process companies like Snap Inc. go through to ensure the value of their…

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