About Us.

Born to Brand Fearlessly.

BIG YAM, The Parsons Agency is a Scottsdale advertising agency made up of talent hand selected by owner Bob Parsons. Individually we are smart, bold and results driven. Together we are fearless.

Bob Parsons, Owner of BIG YAM, The Parsons Agency

Bob Parsons


Being a Marine taught American entrepreneur Bob Parsons discipline. Being a successful business owner taught him a thing or two about marketing. His bold, wildly popular Super Bowl commercials helped turn GoDaddy® into a major brand and a market leader. Ever an entrepreneur, Parsons has turned his attention toward fueling new ventures in the fields of motorcycles, golf, real estate, marketing and philanthropy.

In addition to BIG YAM, Parsons’ many business ventures include SNEAKY BIG, Parsons Xtreme Golf (PXG), Scottsdale National Golf Club, Harley-Davidson of Scottsdale, GO AZ Motorcycles, Spooky Fast Custom Finishing, Southern Thunder Harley-Davidson, The YAMWOOD Foundry, YAM Capital, and YAM Properties. In 2012, Parsons and his wife Renee founded The Bob & Renee Parsons Foundation.

They say: It worked before; it’ll work again.

Bob says: Get and stay out of your comfort zone.

Marianne Guenther, Chief Executive Officer of BIG YAM, The Parsons Agency

Marianne Guenther

Chief Executive Officer

Marianne drives our mission to Brand Fearlessly through her strategic management skills and ability to cultivate iconic brand identities. It’s her strong direction and calculated initiatives that helped GoDaddy® become a global phenomenon. From public relations and social media campaigns to the creation of advocacy programs and customer centric divisions, Marianne takes the lead on rolling out brands and positioning them at the top of the marketplace.

They say: It’s all the bottom line.

Marianne says: Profit is a must, but having fun and producing great work along the way is part of the recipe.