Leaders who inspire us.

BIG YAM, The Parsons Agency, is brimming with talent and experience. Individually, we are smart, bold and results driven. Together, we’re here to tell your story.

Bob Parsons

Being a Marine taught American entrepreneur Bob Parsons discipline. Being a successful business owner taught him a thing or two about marketing. His bold, wildly popular Super Bowl commercials helped turn GoDaddy® into a major brand and a market leader. Ever an entrepreneur, Parsons has turned his attention toward fueling new ventures in the fields of motorcycles, golf, real estate, marketing and philanthropy.

In addition to BIG YAM, a Scottsdale advertising agency, Parsons’ many business ventures include SNEAKY BIG, Parsons Xtreme Golf (PXG), Scottsdale National Golf Club, Harley-Davidson of Scottsdale, GO AZ Motorcycles, Spooky Fast Custom Finishing, Southern Thunder Harley-Davidson, The YAMWOOD Foundry, YAM Capital and YAM Properties. In 2012, Parsons and his wife Renee founded The Bob & Renee Parsons Foundation.

Marianne Guenther

Marianne drives our mission to discover each client’s truth through her strategic management skills and ability to cultivate iconic brand identities. Before joining BIG YAM, those same skills paired with her calculated initiatives to help GoDaddy become a global phenomenon. From public relations and social media campaigns to the creation of advocacy programs and customer centric divisions, Marianne takes the lead on rolling out brands and positioning them at the top of the marketplace.

Values that drive us.

We’re a dedicated team of thinkers, doers and straight-shooters who have a few simple beliefs that guide us in everything we do.

Do the right thing and do things right.
Be Optimistic. It’s the faith that leads to achievement.
Be Analytical. It’s the skill that discovers.
Be Diligent. It’s the discipline that moves mountains.
Be Direct. It’s the courage to be honest.
Be Dependable. It’s the foundation of trust.
Be Thoughtful. It’s the bond that rallies us.
Be Kind. It’s the empathy that unites everyone.
Be Present. It’s the respect to be all there.

A mission that unites us.

It’s simple: To discover your truth and declare it to your world. Everything we do revolves around creating and telling good stories for our clients.


Let’s Get Started

Want to share your brand with the world and get results? We’re ready to tell your story. Drop us a line and let’s get started.

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Brands that excite us.

We work with brands in a wide range of categories, from motorsports to nonprofits. Each company we partner with opens our eyes to a world of possibilities, challenges and opportunities to connect with new audiences. There’s never a dull moment when you’re working with clients like these.

BIG YAM gives back

BIG YAM is a privately owned agency, founded by American businessman and philanthropist Bob Parsons. Bob’s success as a business leader combined with his passion for giving back enables him and his wife Renee to support our local communities through The Bob & Renee Parsons Foundation.

Since its founding, The Foundation has awarded more than $163 million* in grants. The employees at BIG YAM take great pride in doing work that benefits communities in need, with a portion of the agency’s profits going to The Foundation. In addition, BIG YAM’s staff regularly donates their time and resources to diverse projects like charity walks, fundraisers and community events. Check out our social feeds to see the team in action.


*Source: The Bob & Renee Parsons Foundation 2018 Impact Report