6 Tips on Creating Facebook Ads

It’s no secret that Facebook ads are on the rise. In case you haven’t heard, Facebook’s 2018 Q4 report reported an advertising revenue of $16.6 billion, which is a 30% increase year-over-year.

To better optimize your campaigns, here are six tips on creating Facebook ads. But be warned — these will change the way you approach Facebook marketing. Are you ready?

Let’s dive in:

1. Set clear goals

Setting goals is important because it helps you measure results and discover whether your ads and campaigns are going in the right direction.

When setting goals, remember to start at the end and break down your big picture goals into smaller goals. By doing so, this will make your life a lot easier. Without setting clear goals and a path to follow, tangible results will be difficult to reach.

2. Look at what your competitors are doing … and outsmart them

Let’s face it, we’re all obsessed with the competition. By looking at what your competitors are doing, you don’t have to reinvent the wheel and can instead look for ways to improve on their efforts.

Understanding how your competitors are using Facebook ads can help you see what ads break through the noise and drive better results. To see your competitors’ ads, simply open the Facebook Ad Library and search for their brand name.

3. Leverage video-based ads

Not only is visual content treated more favorably in the Facebook algorithm, but it’s more likely to be shared and remembered than just having a static image with written content. With video-based ads, you can easily capture a user’s attention to stop them from scrolling by. To get the scoop on creating a successful video by telling a good story, check out a recent blog post on Facebook Live tips.

4. Implement the Facebook pixels

Not long ago (like in 2015), advertisers had to install multiple pixel codes on their website to track different conversion metrics. For example, each new landing page for each new promotion required a new pixel.

Facebook pixels are still highly recommended, but in present day, the process has changed. Instead of having to place codes on individual pages, you only have to worry about one code for your whole website. This helps you optimize ads, build targeted audiences for future ads and remarket to users who have already done some kind of action on your website. Installing a Facebook pixel code will help you get the most out of your social ad budget. Get the full set-up guide here.

5. Track metrics of ad campaigns

Don’t just publish ads and then walk away! Although ads run on their own, that doesn’t mean you should leave them unattended. To make your Facebook ads more successful, you should learn how they actually perform. Using Facebook Analytics can help you gain insight on how users are interacting with your ads, what works and what improvements are needed moving forward.

To measure website activity and traffic sources directly from Facebook ads for our clients, BIG YAM utilizes a UTM code that tells Google Analytics where the traffic is coming from, the platform we’re using, the marketing campaign, etc. Why do we use UTMs? If you want to drive results from your ads, you need to measure their exact outcomes.

6. Optimize your ad creative for higher conversions

To gain more conversions, test multiple iterations of creative and copy. As a rule of thumb, always test several creative and copy variants to see which ones resonate best with your audience. Facebook will optimize ads based on performance and your conversion goal.

A popular creative type that stands out from the crowd is the Facebook carousel ad, which is an interactive ad format that allows you to display up to 10 images or videos on “cards” within a single ad. These are a favorite among e-commerce advertisers simply because it allows more room for products or portions to tell the brand story.

Thanks for reading! I hope you find these Facebook ads tips useful. For more guidance, contact our Scottsdale advertising agency, which comprises experts in digital marketing, media buying, social media, creative, video production and more.